Research

The development of efficient, competition-law compliant marketing strategies in Switzerland requires a careful evaluation of the market and a sound tactical approach. Since 1995 MAK Market Research Services, Zurich, has been helping clients assess the chances of success in promoting and selling products or product groups in Switzerland. In addition to Facts & Figures on the structure of a market, the opportunities, customer needs, competitors and trends, much of the qualitative market information is gathered through initial contact by telephone directly with the decision makers and potential distribution partners in the target market.
This market information and customer feed-back enable the client to adapt its sales strategy, taking into account the proper needs and concerns of its customers and also facilitate and support acquisition activity by the client in Switzerland. MAK gathers, selects and analyses industry information in relation to specific sectors of the economy, relying on press and industry sector reports as well as expert opinions.
The following standard report modules are available:

• Sales terms, conditions and structure
• Market tendency, trends
• Key competitors
• Details about the market leaders
• Overview of the most important potential customers
• Overview of the most important potential distribution partners
• Opinions of potential customers and distribution partners
• Common distribution channels
• Specialized fairs and organizations
• Legal issues
• Barriers to trade
• Conclusions and recommendation
• Evaluation of the chances of success

The costs of a market analysis depend on the number of report modules chosen. As a further option, clients can be given access to publicly available articles from the Swiss press in relation to specific companies or topics for the previous four years.
MAK Market Research Services is run by Elizabeth Kloser in Zurich. She is a specialist in market research, with considerable experience in the field of marketing, managerial policy and business ethics. Formerly she worked as a journalist and writer; she holds a Swiss federal qualification as a marketing expert.